It's Just a T-Shirt

So one of the latest 'aghast moments' in the media is the CEO of Abercrombie and Fitch stating in an interview that they don't sell sizes above 10 or size Large for girls/women in their stores... because they don't want fat girls/women wearing their brand. That's not the image they want associated with their brand. They want to be on the 'cool kids' in school.

To this I say, "So what's new about this?"

Now, maybe he shouldn't have come out and explained the 'why' part of not selling above those sizes in such detail... but what Abercrombie is doing is nothing new. Remember the chain 5.7.9? They only sold up through size 9, and started at 00. They called themselves a 'specialty' store for the smaller girls out there. I shopped there a bit when I was younger. Did anyone ever interview their CEO and ask "why?"

There are other brands that are out there currently that have much the same in the way of size availability... are we going to go after them with pitch forks and torches, too? Did you ever think that maybe if you can't fit into those sizes, then maybe you shouldn't be shopping there - maybe it's branded for the younger crowd? Sure, they show these 'older' models in their clothing, but let's be real - those models are always unrealistic in their size, so matter what store they do advertisements for.

If you so stuck on the actual style of the clothes, I can almost guarantee you can find it somewhere in a size that fits you. If you're just mad cause you can't fit into sizes at that store, then maybe you're just stuck on that brand. Because you want to be one of the cool kids?

Let's back up. He did mention in one of the interview recaps that I read that it was supposed to be worn 'by the cool kids in school'... the keywords there are "kids in school" and that further backs the point that if your in your mid-20's or older, maybe the brand isn't meant for you. So instead of griping that their spouting off demeaning interviews, just go somewhere else. I can tell you this - he likely doesn't care since you're not the demographic he's selling to. So all these rants and posts about not shopping there or spending anymore money there... who cares. And if your thought is not buying your kids' clothing there - good luck keeping them out of the store when they go to spend their own money.

This all goes back that we really need to do; a 180 in our society with the way we shelter our kids, and we need to kick the politically correct horse in the mouth and just stop all that bullshit! The first generation of heavily sheltered kids who had helicopter parents are hitting the job market, and quite frankly, that's what puts me aghast! They expect to walk onto the job scene, immediately get put in management with six-figure salary, and don't know what to do when told "no!" They don't know what the hell responsibility is and it really scares the hell out of me that this is the generation that will 'lead the county' in about 15 years. Where the hell are they going to lead us? THAT'S really what scares me!

Bottom line... who cares what the CEO of Abercrombie and Fitch said. It's a blip on the social media scene for the week, and next week the angry villagers will find something new to be upset about. Everyone's getting way too upset about something that is NOT unique. Just another case of putting the earmuffs and blindfolds on kids nowadays.